One hundred twelve homosexual men were studied in a randomized controlled trial to determine whether social networking communities can increase HIV testing. Researchers randomly assigned the participants to two Facebook communities. One community sent information on HIV prevention and testing while the other community sent information on maintaining a healthy lifestyle. Overall, the researchers found that men in the HIV prevention groups were more likely to interact with their leaders through messages on Facebook’s chat and also more likely to request and return HIV test kits. How have you utilized social networking tools in your practice? Do you believe it has helped you reach out more effectively to your patients?
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