A study conducted by Marie Bragg from the Rudd Center for Food Policy and Obesity at Yale University (New Haven, CT) found that some of the advertisements promoted by athletes were unhealthy food and drinks. Out of the all the brands supported by athletes in 2010, about one quarter included food/drinks such as burgers, cookies, cereal, and sugary beverages. Not only is it misleading that fit and healthy sports stars encourage consumption of such foods, the fact that they are role models may further influence teenagers. Bragg and colleagues note that parents may teach their children that not all ads supported by athletes may be healthy, but top companies know that such advertising works. Do you think adults are influenced as much as teenagers? How can we stay educated about food advertisements?
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