In October 2012 a new legislation was implemented in Australia requiring packaging of every cigarette brand to be changed to plain olive with a large quit-smoking helpline number prominently displayed. The study, conducted by Jane Young at the Sydney School of Public Health, compared call volume to helpline before and after enforced packaging change and showed a 78% increase in calls from 363 to 651 calls a week. The standardized packaging decreases the visual appeal while displaying the warning. How do you feel about other countries following Australia’s example by passing a similar legislation? What possible obstacles do you foresee?
For additional information please see Reuters.
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