We all receive those grocery flyers and coupons in the mail; most of the sale items are associated with processed foods, snacks, and sugared beverages. What if there was a way to encourage purchases of healthier foods such as vegetables and fruits? A recent study published in the Centers for Disease Control and Prevention’s journal, Prevent Chronic Disease decided to put produce couponing to the test. Linkwell Health, a marketing company sent coupons, recipes, and information on healthful diets to patients enrolled in a health insurance plan who had chronic health problems associated with poor diets. The study reported results of improved purchases of fruits, vegetables, lean meats, and seafood. What are some strategies you can recommend to your patients to encourage them to purchase a more healthful diet?
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